It is not a secret that when making decisions about purchasing something, people refer to the reviews of those who have already bought and used it. And, according to the BrightLocal statistics of 2019:
• 76% of consumers trust online reviews as much as personal recommendations. • The average consumer reads 10 reviews before feeling able to trust a business.
That's why it is essential for every Amazon seller to have reviews for every single product. But how to collect those reviews? What are the most effective ways?
First of all let us mention that there are many "white hat", "grey hat" and "black hat" ways to do that. However, we strongly encourage you to use only "white hat" tactics as Amazon is very sensitive to "grey hat" and "black hat" tactics and can easily detect false reviews. This will negatively affect your online business. For this particular reason, we will reflect only on "white hat" methods.
Amazon Review System Through Amazon "Request the Review" button, you can ask your customers to leave a product review. However, it has a number of limitations. There is no way to customize the messages and follow up the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered, and customers have no option to reply to them.
Third-party software/Email Marketing The most effective way to collect feedback is to follow up the customers a few days after the purchase by email so that their perception of the product is fresh. But there is one crucial aspect; personalization is key. Instead of generic emails, send customized ones to have a personal touch in communication with customers. In this way, they will feel that you truly value their opinion. There are many third party systems for review generation that give you the opportunity of customization such as Feedback Express, Feedback Five, and Feedback Genius.
And remember, it is always better to generate actual reviews from people who have purchased your product rather than buy them from those who have not. Honesty is the key to the trustful relationship with your customers.