If you are an amazon seller, it’s good to know some of its data because information is power. We have prepared interesting Amazon statistics for you so that you can use it for your own purposes, as well as succeed in sales.
Amazon's share of the US e-commerce market is 45%
Amazon itself has an inventory of about 12 million items across all its categories and services. But if you go broader and look at all the items that Marketplace sellers list, that number expands to about 350 million. It’s a lot of competition, yes, but it’s also a lot of visibility and sales.
According to Statista, Amazon was responsible for 45% of US ecommerce spending in 2019 — a figure which is expected to rise to 47% in 2020.
Prime Members Spend a Lot
There are more than 100 million Amazon Prime members worldwide (more Prime members than non-members), and they typically spend more than $ 1,000 a year. This can be an additional incentive to work with Amazon, or at least make your products first-class.
For those who don't have a Prime membership, they tend to spend a little less freely than their Prime counterparts. About three-quarters of the least expensive shoppers spend between $100 and $500 a year on Amazon.
For example, almost 1 in 3 Americans have a Prime membership.
The US Amazon Marketplace is a huge one, with over 95 million Americans claiming a Prime membership. They make up close to two-thirds of Amazon’s total US audience.
Millennials Are the Biggest Audience
Millennials may get a bad reputation in some areas, but not when it comes to using Amazon. They outperform Baby Boomers by a two-to-one ratio for using Amazon as a trading tool.
Traditional Brick-and-Mortar Categories
One of the biggest changes in shopping behaviour is the home improvement industry. Before, buyers would head to their local hardware store and have a pro help them pick out products in person, but Amazon’s 1.1 million home improvement items display a clear shift away from offline shopping in that area.
Checking the price on Amazon
Amazon almost always jumps to the top of the list of buyers to check prices, and 9 out of 10 buyers check the market for what the best deals are. When consumers do this, it's because they're looking for the best one-stop package of pricing, customer service, and delivery speed.
Black Friday and Cyber Monday Are Not the Most Profitable Trading Days
Prime day is the one that you need to circle in your calendar. Not only do more people sign up on this day than on any other, but they also convert (18.6%) and spend the most. More than on Black Friday and Cyber Monday.
Alexa Isn’t Quite the Instant Buying Tool Yet
Although about 50 million Amazon Echos have been sold since their release in 2015, they are not yet widely used for shopping. Users ask Alexa questions and check order statuses, but only about 2% of them use Alexa to make new purchases. It shows that users still appreciate viewing products and reading about goods before buying.
Each second, Amazon records $4,722.
Each minute, those sales amount to $283,000.
And in an hour, that averages more than $17 million.
Forty-minute Emergency Incident
In August 2013, Amazon was offline for 40 minutes. And in that short span of time, they lost almost $ 5 million in sales ($15.7 billion in the previous quarter, an average of $ 120,000 per minute).
Global Digital Buyers Continues to Rise
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
225,000 Sellers With Over $100,000 in Sales in 2019
According to Amazon’s reports, there were 200,000 sellers worldwide with over $100,000 in sales in 2018 which increased by 12% to 225,000 in 2019.
Sources: statista.com, marketplacepulse.com